The next BriefingsDirect Voice of the Customer big data case study discussion
examines how mobile app advertising platform Tapjoy handles fast and massive
data -- some two dozen terabytes per day -- with just two part-time database
Examine how Tapjoy’s data-driven business of serving 500 million global
mobile users -- or more than 1.5 million add engagements per day, a data
volume of a 120 terabytes -- runs with extreme efficiency.
To learn more about how high scale and complexity meets minimal labor for
building user and advertiser loyalty we're joined by David Abercrombie,
Principal Data Analytics Engineer at Tapjoy in San Francisco. The discussion
is moderated by me, Dana Gardner, Principal Analyst at Interarbor Solutions.
Here are some excerpts:
Gardner: Mobile advertising has really been a major growth area, perhaps more
than any other ty... (more)
New Technologies and Services Move Procurement and Finance to Center Stage
The next BriefingsDirect business innovation thought leadership discussion
focuses on how companies are exploiting advances in procurement and finance
services to produce new types of productivity benefits.
We'll now hear from a leading industry analyst on how more data, process
integration, and analysis efficiencies of cloud computing are helping
companies to better manage their finances in tighter collaboration with
procurement and supply-chain networks. This business-process innovation
exchange comes in... (more)
The next BriefingsDirect Voice of the Customer thought leadership discussion
focuses on the burgeoning trends around DevOps and how that’s translating
into new types of IT infrastructure that both developers and operators can
take advantage of.
To learn more about trends and developments in DevOps, micro services,
containers, and the new direction for composable infrastructure, we’re
joined by Donnie Berkholz, Research Director at 451 Research, and he’s
based in Minneapolis. The discussion is moderated by me, Dana Gardner,
Principal Analyst at Interarbor Solutions.
Here are som... (more)
Untangling the Four Major Challenges of Enterprise Mobility
By Nirmit Glennon, ManageEngine
"Going mobile" seems to be the mantra of modern day enterprises, with 63
percent of them firmly believing that mobility leads to competitive
advantage. Their belief is not without cause, as a recent survey by Nielson
reports that 93 percent of consumers who research products via mobile go on
to make the purchase, while 55 percent of them make the purchase within an
hour. If this wasn't reason enough for businesses to jump on the mobility
bandwagon, high operational efficiency coupled with i... (more)
The next BriefingsDirect expert panel discussion examines the value and
direction of The Open Group IT4IT initiative, a new reference architecture
for managing IT to help business become digitally innovative.
IT4IT was a hot topic at The Open Group San Francisco 2016 conference in
January. This panel, conducted live at the event, explores how the reference
architecture grew out of a need at some of the world's biggest organizations
to make their IT departments more responsive, more agile.
We’ll learn now how those IT departments within an enterprise and the
vendors that support t... (more)
The next BriefingsDirect IT market analysis discussion explores customer
impacts to the global storage market now that the $67 billion Dell-EMC merger
deal appears imminent. The proposed merger, which also includes EMC’s
majority control of VMware, has been controversial from the start.
A massive and complex financing apparatus, largely built on private equity
debt, undergirds the deal, with privately held Dell taking over the publicly
traded EMC and VMware federation. This largest IT vendor deal ever is
expected to close sometime between now and October 2016.
While EMC CEO and C... (more)