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The next BriefingsDirect Voice of the Customer big data case study discussion examines how mobile app advertising platform Tapjoy handles fast and massive data -- some two dozen terabytes per day -- with just two part-time database administrators (DBAs). Examine how Tapjoy’s data-driven business of serving 500 million global mobile users -- or more than 1.5 million add engagements per day, a data volume of a 120 terabytes -- runs with extreme efficiency. To learn more about how high scale and complexity meets minimal labor for building user and advertiser loyalty we're joined by David Abercrombie, Principal Data Analytics Engineer at Tapjoy in San Francisco. The discussion is moderated by me, Dana Gardner, Principal Analyst at Interarbor Solutions. Here are some excerpts: Gardner: Mobile advertising has really been a major growth area, perhaps more than any other ty... (more)

Analysis Efficiencies of Cloud Computing | @CloudExpo #API #Cloud #BigData

New Technologies and Services Move Procurement and Finance to Center Stage The next BriefingsDirect business innovation thought leadership discussion focuses on how companies are exploiting advances in procurement and finance services to produce new types of productivity benefits. We'll now hear from a leading industry analyst on how more data, process integration, and analysis efficiencies of cloud computing are helping companies to better manage their finances in tighter collaboration with procurement and supply-chain networks. This business-process innovation exchange comes in... (more)

New #DevOps Opportunities | @DevOpsSummit #BigData #ContinuousDelivery

The next BriefingsDirect Voice of the Customer thought leadership discussion focuses on the burgeoning trends around DevOps and how that’s translating into new types of IT infrastructure that both developers and operators can take advantage of. To learn more about trends and developments in DevOps, micro services, containers, and the new direction for composable infrastructure, we’re joined by Donnie Berkholz, Research Director at 451 Research, and he’s based in Minneapolis. The discussion is moderated by me, Dana Gardner, Principal Analyst at Interarbor Solutions. Here are som... (more)

The Major Challenges of Enterprise Mobility | @CloudExpo #IoT #M2M #API #Cloud

Untangling the Four Major Challenges of Enterprise Mobility By Nirmit Glennon, ManageEngine "Going mobile" seems to be the mantra of modern day enterprises, with 63 percent of them firmly believing that mobility leads to competitive advantage. Their belief is not without cause, as a recent survey by Nielson reports that 93 percent of consumers who research products via mobile go on to make the purchase, while 55 percent of them make the purchase within an hour. If this wasn't reason enough for businesses to jump on the mobility bandwagon, high operational efficiency coupled with i... (more)

The Open Group Helping Business Become Digitally Innovative | @CloudExpo #DigitalTransformation

The next BriefingsDirect expert panel discussion examines the value and direction of The Open Group IT4IT initiative, a new reference architecture for managing IT to help business become digitally innovative. IT4IT was a hot topic at The Open Group San Francisco 2016 conference in January. This panel, conducted live at the event, explores how the reference architecture grew out of a need at some of the world's biggest organizations to make their IT departments more responsive, more agile. We’ll learn now how those IT departments within an enterprise and the vendors that support t... (more)

Dell-EMC Merger Spurs Enterprises to Re-Examine Storage Strategies | @CloudExpo #Cloud

The next BriefingsDirect IT market analysis discussion explores customer impacts to the global storage market now that the $67 billion Dell-EMC merger deal appears imminent. The proposed merger, which also includes EMC’s majority control of VMware, has been controversial from the start. A massive and complex financing apparatus, largely built on private equity debt, undergirds the deal, with privately held Dell taking over the publicly traded EMC and VMware federation. This largest IT vendor deal ever is expected to close sometime between now and October 2016. While EMC CEO and C... (more)