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Enterprise Architect Authors: Dana Gardner, Jason Bloomberg, Bob Gourley, Plutora Blog, Adrian Grigoriu

Related Topics: Cloud Computing, Virtualization Magazine, Enterprise Architecture, HP Virtualization Journal, SOA & WOA Magazine, Dana Gardner's BriefingsDirect

Cloud Computing: Article

HP Takes to YouTube

Letterman's job remains safe as HP goes to top 10 list hijinks on sever virtualization management

Is server virtualization sprawl a laughing matter? Do the pains of IT platform architects and administrators matter so little that world's largest technology company by revenue can poke fun at their daily challenges?

Apparently so. Taking a page from late-night comedians -- and the expected viral repurposing effects of such blogs like Huffington Post -- HP's virtualization marketers have swapped speeds-and-feeds brochures for self-deprecating cheap shots at corporate polyester ties.

It's all in the name of educating the IT community on virtualization best practices, and for the most part it works. [Disclosure: HP is a sponsor of BriefingsDirect podcasts.] Not as well as my podcasts, mind you, but it works.

Posted on YouTube, HP with its "HPEN Top Ten," clip has spoofed the satirists. Usually Top Ten lists apply to areas of politics or entertainment -- but, honestly, most of the IT departments I've visited have plenty of both. So it's actually quite appropriate after all.

The next thing you know chubby, white, middle-aged bald guys will be stereotyped as IT industry analysts.

Starring Shay Mowlem, Strategic Marketing Lead, HP Software & Solutions, (as the sidekick musician), the video also features Mark Leake, Director, Portfolio & Executive Content, HP Software Products.

And what makes our dynamic duo fun and interesting to watch? None other than the "Top Ten Reasons that Customers Need HP Virtualization Management Solutions" ...

10) They have no idea how many virtual machines (VMs) they have

9) They have more management tools than staff

8) It takes 2 minutes to provision a VM and 2 weeks to provision its storage

7) They're drowning in new platforms and technologies

6) Virtual machines are up; user satisfaction is down

5) They are experiencing backup traffic jams in their network

4) Their VMs have gone prime time

3) They can't tell which business service their VM is supporting

2) Their auditors are starting to ask questions

1) Because VMware, Citrix, Microsoft and all the other partners say so

The video is better than the read, I have to say, but only virtually so. Check it out. And let me know, honestly, wouldn't you prefer the speeds-and-feeds brochures again?

More Stories By Dana Gardner

At Interarbor Solutions, we create the analysis and in-depth podcasts on enterprise software and cloud trends that help fuel the social media revolution. As a veteran IT analyst, Dana Gardner moderates discussions and interviews get to the meat of the hottest technology topics. We define and forecast the business productivity effects of enterprise infrastructure, SOA and cloud advances. Our social media vehicles become conversational platforms, powerfully distributed via the BriefingsDirect Network of online media partners like ZDNet and As founder and principal analyst at Interarbor Solutions, Dana Gardner created BriefingsDirect to give online readers and listeners in-depth and direct access to the brightest thought leaders on IT. Our twice-monthly BriefingsDirect Analyst Insights Edition podcasts examine the latest IT news with a panel of analysts and guests. Our sponsored discussions provide a unique, deep-dive focus on specific industry problems and the latest solutions. This podcast equivalent of an analyst briefing session -- made available as a podcast/transcript/blog to any interested viewer and search engine seeker -- breaks the mold on closed knowledge. These informational podcasts jump-start conversational evangelism, drive traffic to lead generation campaigns, and produce strong SEO returns. Interarbor Solutions provides fresh and creative thinking on IT, SOA, cloud and social media strategies based on the power of thoughtful content, made freely and easily available to proactive seekers of insights and information. As a result, marketers and branding professionals can communicate inexpensively with self-qualifiying readers/listeners in discreet market segments. BriefingsDirect podcasts hosted by Dana Gardner: Full turnkey planning, moderatiing, producing, hosting, and distribution via blogs and IT media partners of essential IT knowledge and understanding.