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Second Annual Next Generation Data Center Kicks off Next Week in San Francisco

Data Center and open source community gather for industry's largest event where emerging trends, innovative products and agenda-setting educational content meet for four days only

IDG World Expo, the leading producer of world-class tradeshows and events, today provided a preview of next weeks Next Generation Data Center (NGDC), the only strategic IT event focused on the complete end-to-end solution and new technologies for the data center. The event, which runs August 4-7 at Moscone Center North in San Francisco, brings together data center professionals, ranging from IT architects to system administrators, from across the country to explore innovative new technologies tailored to meet the ever-increasing need for flexibility, scalability and performance in dynamic data center environments. Attendees will also take part in educational and hands-on training sessions led by technology experts and IT executives across a full spectrum of key industry-specific topic areas.

The NGDC exhibit hall floor opens on Tuesday, August 5 at 10:00 a.m. Exhibit hall passes are free on or before August 3, 2008 and will cost $50.00 thereafter. Register for free exhibit hall passes at

The NGDC exhibit floor will feature companies that are driving the data center of the future, including agami Systems, Blue Lane Technologies, CA, Citrix Systems, Intel, Oracle, Pentadyne Power Corporation, Enhance Technology, Finisar Corp and many more. Many exhibiting companies will use the NGDC show floor to announce the public debut or general availability of their newest solutions or as a place to spotlight recently announced or enhanced products. The following is a sneak preview of some of the products that will be showcased on the exhibit floor this year:

AVANT (Booth #833) will be showcasing the new 2.5 RAID-Enhanced Solid State Drive (SSD) for high-powered servers and desktops. The drives main feature is an innovative RAID-enhanced design that delivers enterprise-class storage and allows for customizable data storage options. The Avant SSD is an ideal replacement for current hard drives because it offers unique data storage in addition to the improved performance and reliability of solid state technology.

EMERSON NETWORK POWER LIEBERT FS (Booth #417) will be showcasing the Liebert FS clean energy storage system. Used instead of hazardous lead-acid batteries with larger-scale UPS systems (>50 kVA), the award-winning, ultra-high efficiency Liebert FS is a sustainable, environmentally responsible product that delivers ridethrough energy for brief interruptions or for handoff to the backup generator. More than 10x the reliability of VRLA batteries, near-zero maintenance yielding 99.998% uptime availability, and a TOC less than half that of 5-minute VRLA batteries, as well as one-quarter the weight and one-half the footprint.

EMERSON NETWORK POWER (Booth #419) will be displaying enhancements recently made to its Knurr racks and enclosures products manufactured to handle frequent equipment changes, reduce space constraints, manage temperature control and provide a secure environment where business-critical technology can be appropriately monitored for performance. Key enhancements include: full rear door for the freest airflow in the industry, 19 Electronic Alliance Industries (EIA) rail enabling tool-less cable management to be mounted on the rack, low profile casters that make the cabinet 2" lower than standard casters, and vertical blanking panels that block off airflow between the EIA rail and the side of 32-wide cabinets.

ENHANCE TECHNOLOGY, INC. (Booth #739) will be showcasing two new next generation storage systems: the UltraStor RS16 FS and the UltraStor RS16 JS . The UltraStor RS16 FS is a new generation dual-port Fibre Channel 4Gb storage system that delivers best-of-class performance and scalability fit for the most demanding environments and enable system maintenance without interruption of services. The UltraStor RS16 FS is expandable for up to 80TB of storage capacity with four (4x) UltraStor RS16 JS, a new & advanced enterprise-class JBOD expandable storage array, designed to provide storage expansion to the award-winning expandable UltraStor RS family, or to connect to a host system integrated SAS RAID Host Bus Adaptor (HBA).

RARITAN (Booth #426) will be showing its new intelligent power management solution, the Dominion® PX, that helps address a growing number of data center power issues as a result of skyrocketing energy consumption and costs, and concerns for power availability. Based on the simple premise that you cant manage it if you cant measure it, Raritan has placed intelligence into power strips that gathers real-time, detailed information on power drawn by each server plugged into the strip. It also gathers temperature and other environmental information at the rack. Armed with this information, which can be viewed at the rack or from anywhere using a Web browser, companies can take a number of steps to reduce energy and support green computing -- including spotting inefficient or idle servers to decommission, improving cooling efficiency and identifying unused rack capacity.

COYOTE POINT SYSTEMS (Booth #631) will demonstrate its new Equalizer Series E650si, an advanced load balancing and high-performance application acceleration system purpose-built to meet the needs of mid-market and mid-enterprise data centers. The new E650si is Coyote Points all-in-one application delivery system that makes enterprise-class performance affordable and easy to use. This full-featured solution is the flagship in Coyote Points award winning product line. Coyote Points singular focus on delivering value and performance, combined with their reputation for high reliability, makes the E650si ideal for mid-market companies with business-critical application delivery needs, small IT staffs, and limited budgets for infrastructure equipment.

BLADE NETWORK TECHNOLOGIES (Booth #726) will demonstrate the capabilities of its innovative new open management platform for blade and top-of-rack switches, BLADEHarmony Manager 3.0. For the first time, data center administrators can standardize on rack-level network management for provisioning, scaling out and managing Web 2.0 environments, high-performance clusters or next-generation data centers. BLADEHarmony 3.0 reduces network management complexity and costs by enabling Rackonomics BLADEs revolutionary approach for bringing online highly virtualized data center networks while driving down total cost of ownership.

BLADE.ORG (Booth #726), the industry consortium driving innovation in blade-based solutions, will release new Collaborative Solutions developed through the cooperation of various member companies. New Collaborative Solutions include a green data center management suite that combines multi-vendor software tools, a low-energy data center solution for a typical 160-client office, a virtualized disaster recovery solution for SMB blade server users, a Reuters Market Data System in a Box for the financial services industry and a blade vault with in-rack power supplies for advanced energy efficiency in blade-based data centers. will also release a whitepaper The Many Facets of Virtualization jointly developed by Kyle Ohme, chair of Blade.orgs Customer Advisory Council, APC, BLADE Network Technologies, Chelsio Communications, IBM, NetApp, Neterion and NetXen.

NGDC Conference & Exhibit Floor Highlights

Keynotes: Attendees will hear keynote presentations focused on the latest trends and increasing role of Linux and open source in the enterprise with industry leaders including: Jeffrey Birnbaum, managing director and chief technology architect, Merrill Lynch; Randall Spratt, EVP and chief information officer, McKesson; Rajiv Ramaswami, vice president and general manager, Cisco Systems, Inc.; Edward Screven, chief corporate architect, Oracle Corporation; Mark Sunday, chief information officer and senior vice president, Oracle Corporation; Bob Sutor, VP, Open Source and Standards, IBM; and Simon Crosby, CTO, Citrix Systems Inc., and Kevin Clark, director of IT operations, Lucasfilm, Ltd.

Feature Presentations include: Making Cars Drive Themselves with Sebastian Thrun, director of the artificial intelligence lab and leader of the Stanford Racing Team, Stanford University; Green is Still the Color of Money, a panel moderated by Don Tennant, vice president/editorial director, Computerworld and InfoWorld; Mass Collaboration and Linux: How achievements in server, mobile and desktop help each and every Linux user, a panel moderated by Jim Zemlin of the The Linux Foundation.

NEW! PowerWise: There is no other trend in IT today with more significance than power. PowerWise productsloosely defined as power conserving, highly efficient productswill be highlighted in the NGDC exhibit hall with special signage. To see a complete list of PowerWise companies that are exhibiting at the event, visit: Pavilion: Attendees can visit some of the industrys leading vendors of modular and blade-based computing systems and technology at the Pavilion and learn how to benefit from incorporating blade systems into IT environments during interactive theater presentations presented by industry experts.

Storage Pavilion: Sponsored by SNIA, the Storage Pavilion gives attendees the opportunity to see the latest solutions from leading storage vendors focused on storing and managing the massive volumes of information generated by todays businesses. See key products showcased in the pavilion booths and get in-depth deployment knowledge at the theater presentations running throughout the event.

Green Data Center Pavilion: Advancing energy efficiency in data centers is no longer an option, its a requirement. At the Green Data Center Pavilion, attendees will learn from leading vendors promoting the newest and most advanced solutions addressing power, cooling and efficiency in the next-generation data center.

Dice Technology & Engineering Career: Returning for its 2nd year at NGDC, Dice, the leading job site for technology professionals, will host a free, one-day Technology and Engineering career fair on Wednesday, August 6 in Room 135. This is the perfect opportunity for high-tech professionals to meet face-to-face with recruiters from the worlds leading Linux and open source companies at one of the largest technology conferences of the year.

For more information, or to register for the event, visit

About Next Generation Data Center

NGDC is targeted to data center professionals ranging from IT architects to system administrators, seeking the right products and services to add to their end-to-end solutions as they adapt to ever increasing needs for flexibility, scalability and performance. For more information or to register for the event, visit the Next Generation Data Center Web site at, or call (800) 657-1474. For exhibiting opportunities, please contact Amy Bonner at (508) 424-4892 or [email protected] or Giovanni Stein at (508) 424-4864 or [email protected]. For sponsorship opportunities, please contact Ellen Moorehead at (508) 988-7830, or [email protected] or Michelle Mohr at (508) 424-4855, or [email protected].

About IDG World Expo

IDG World Expo ( is a leading producer of tradeshows and events for professionals and consumers seeking world-class education, peer-to-peer networking and one-stop comparison shopping. IDG World Expo's portfolio of conferences and events includes Entertainment For All® (E For All®), E3 Media & Business Summit, GreenXchange Xpo, LinuxWorld Conference & Expo®, Macworld Conference & Expo®, Next Generation Data Center (NGDC) and REVEAL Los AngelesThe Fashion & Design Event. IDG World Expo is a business unit of IDG, the world's leading technology media, research and event company.

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